About Me

I am a results-driven expert in Marketing, Branding, Digital, Social, Growth Performance and E-commerce not only in FMCG but also in Healthcare, Beauty, Distribution, Market Research, Agency Media with 8+ years of deep experience in growing and building brands and accelerating digital sales growth together with branding awareness - customer insight - growth for brand in the Vietnamese market.

My passion lies in translating complex business strategies into intuitive, applying strategy in full stack with high-impact Digital and E-commerce solutions, return spectacularly ROI - ROAS for business model.

My work focuses on

• Leading Integrated Marketing - Branding - Artificial Intelligence Technology - Digital and Social Solution in Marketing - Ecommerce expert - FMCG with experience in distributing and market research overhead - Healthcare solutions in Clinics, Supplement Food, OTC and ETC channels.
• Leading 360-degree branding campaigns, achieving an average 45% increase in brand awareness and securing 90% aided awareness for new product launches.
• Accelerating E-commerce through strategic partnerships with Lazada, Shopee, and TikTok Shop, driving $1.5M in GMV and 45% YoY growth in online sales.
• Optimizing Digital Performance by spearheading full-funnel digital campaigns that resulted in a 40% reduction in Customer Acquisition Cost (CAC) and a 28% increase in online conversions.
• Applying cutting-edge technology like AI-driven predictive customer segmentation to increase email marketing CTR by 33%, and pioneering Trade Marketing solutions such as AR-powered in-store displays, which boosted trial rates by 30%.